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The Brand

TDC crafts beauty products that aren't just makeup; they're confidence boosters. It's about embracing your boldness and turning heads with a touch of audacious charm.

The Brief

Amidst the lockdown blues when dressing up took a back seat, TDC faced a challenge: launch a product that wouldn't gather dust in drawers. The goal? Spark motivation for creativity, even if the catwalk is just your living room.

The Debawk's Collection - Dare to be Bold

Creative Campaign Storytelling
Bold makeup brand

FOUNDATION

We dived into the trenches of research, asked the right questions, and eavesdropped on the online chatter. Together with TDC, we went from concept to sold out. Our mission: craft a message that not only caught attention but propelled action.

CONCEPT

LAUNCH

Product

Say Hello to "Go Rogue" and "Blossom"

Teaming up with TDC, we birthed the idea of two game-changing pigmented lip-glosses. First up, "Go Rogue" – a red that screamed, "I'm here, world!" Then, there's "Blossom" – softer, but no way it was letting you fade into the background.

 

Campaign Content

"Dare to Be Bold"

In a world where connection was a rare gem, our campaign, "Dare to Be Bold” showcased the transformative power of these lipglosses, not just as makeup but as an expression of courage. Our vision danced to life in a dynamic video that caught the eyes of creators who vibed with the message.

Our "Go Rogue" and "Blossom" made a statement louder than any Zoom meeting. The campaign sparked creativity in a lockdown world, and the lipglosses flew off the virtual shelves. With shoutouts from influencers like @xoreni and @thealmachronicles echoing our bold message, TDC's journey from concept to sold out wasn't just about makeup; it was a call to embrace the audacity within and colour the world, one lip at a time.

MORE PROJECTS

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