Rically is a fashion brand empowering women to lead their fashion story and embrace their individuality.
The Brand
Rically isn't just a fashion brand; it's a movement empowering women to lead their own fashion story, expressing individuality through carefully curated clothing pieces that redefine what it means to be stylish.
The Brief
Starting as Scope Style, their goal was to build a fashion haven from the ground up. They aimed to strike the perfect balance between quality, affordability, and contemporary style.
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FOUNDATION
With a backpack full of research, brainstorming sessions, and eavesdropping on social media, we shaped a brand strategy from scratch. We decided to fill industry gaps by shouting loud and clear that everyone has control over their style. Rically was not just about clothes; it was about empowering individuals to be the main characters of their fashion tales, without compromising on quality, price, or elegance.
CONCEPT
LAUNCH
We gave Rically a face that didn't blend but stood out. Elegant, timeless design became the brand's signature, flowing seamlessly from the coming soon website to the final platform, ensuring that shopping was not just easy but a stylish experience.
For Rically's soft launch, we rolled out FW23, a collection that whispered the brand's story of individuality and being in control of your style. The campaign theme? "Out and about in the city." The pieces weren't just clothes; they were an invitation to run errands with a side of style. Our campaign video showcased our model strutting through the city, turning mundane tasks into a fashion statement. Each piece, named after city parts and a signature latte, was a cocktail of urban elegance.
MORE PROJECTS
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