FOUNDATION

We dove deep into brainstorming sessions to unearth the true essence of the brand, sifting through customer feedback and spying on what the competitors were up to. With the help of a talented brand designer, we birthed a new visual identity that spilled over into a website redesign. We crafted catchy copies, renamed the brand and products, collaborated with a UGC creator to bring the brand to life, and revamped the social media feed for a month-long takeover.

CONCEPT

LAUNCH

In the sea of research, we discovered that Soph & Sam Naturals was about transforming the mundane into moments of spa-like bliss. The big idea? "All-Natural Body Care + Candles to Pamper Yourself and transform your shower into a spa-like experience." We wanted to paint a picture where everyday life could be a spa day – no spa trips or big spending required. This concept danced through the brand bio, website copy, product names, descriptions, and a trilogy of UGC videos that spoke directly to the heart of their audience.

The rebrand wasn't just a facelift but a revolution. Soph & Sam Naturals emerged with a fresh identity, inviting customers into a world of self-care and pampering. The UGC videos struck a chord, resonating with their target audience and setting the stage for a month-long social media takeover that radiated the essence of the new brand. Soph & Sam Naturals wasn't just selling products; they were selling moments of bliss, one all-natural indulgence at a time. The glow-up wasn't just for the brand; it was for everyone who wanted a touch of pampering in their everyday routine.