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THE LOVE STORY
Campaign Narrative & Copywriting
Every campaign begins with a truth—something emotional, undeniable, and specific to you. In this first chapter, we define the message that makes your audience feel seen. We shape your narrative, write the words, and anchor your story in meaning.
INCLUDES:
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Brand/Campaign narrative (Big Idea)
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Tagline or slogan
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Cultural/consumer insight
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About copy or campaign bios
→ This is the heart of your campaign—the beginning of the story everything else will tell in its own language.
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THE STORY ARC
Campaign Strategy & Creative Direction
Once the message is clear, we build the path it will travel. This is where we decide how the story moves—what it looks like, where it shows up, and how it unfolds over time. From strategic rollout to creative direction, we make sure your campaign has both structure and soul.
INCLUDES:
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Strategic campaign plan
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Channel-specific tactics
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Timeline and content structure
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Moodboards, scripting, and hero asset planning
→ This is the framework. The shape of the story. The bridge between intention and visibility.
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THE EXPRESSION
Campaign Extensions & Creative Execution
Here, the story lives out loud. We bring it to life across mediums that carry sound, image, and influence. Each asset is crafted to feel like a continuation of the message—never just noise. Everything works together to amplify the same story, told in new forms.
INCLUDES:
Commercial or campaign video (script + direction), Out-of-home creative (billboards, posters, print), Radio spot or original jingle, Influencer campaign strategy and brief, UGC campaign direction & Other creative requests (e.g. digital banners, landing pages, packaging copy, voiceovers, etc.)
→ This is the campaign in motion—the final chapter, where your story meets the world.
WHAT IF How YOU TOLD THE Story OF YOUR BRAND WAS THE Thing THAT MADE YOUR Audience FALL In Love?
WHAT IF YOUR BRAND READ LIKE THE STORY THEY COULDN'T GET OFF THEIR MINDS?
WHAT IF YOUR COPY DIDN'T SOUND LIKE ANOTHER VOICE IN THE CROWD, but like a conversation they never wanted to leave?
WHAT IF YOUR NEXT LAUNCH WASN’T JUST A MOMENT, BUT THE BEGINNING OF A MOVEMENT?
WHAT IF YOUR CAMPAIGNS DIDN’T SOUND SALESY—BUT MOVED, RESONATED, AND STUCK TO THEIR MEMORY LIKE A SOUNDTRACK?
ENTER Love Culture, YOUR Fairy Studio IN CRAFTING THE Greatest Love Story BETWEEN YOU & YOUR Audience!
TELL YOUR STORY IN Three Storytelling Chapters CRAFTED TO MOVE PEOPLE, SPARK CULTURE, & MAKE YOUR BRAND UNFORGETTABLE.
FOR Growing BRANDS SEEKING ONGOING SUPPORT
Need long-term brand support beyond a single campaign?
If you're in a growth phase and looking for expert eyes, creative thinking, and storytelling guidance on a consistent basis—we sometimes step in as strategic partners. Quietly. Intentionally. Effectively.
FOR Creators & Early-Stage FOUNDERS
Not ready for a full campaign, but know your story matters?
Book The Story Hour—a focused 60-minute session to unpack your message, refine your content direction, or turn that brilliant, half-scribbled idea into something real. It’s clarity, strategy, and storytelling in one call.
Our Services
You’ve built something phenomenal!
But there's something missing...
The story isn’t quite sticking.
The words feel either too basic or too big.
You know your brand deserves better language.
Language that carries it into rooms you haven’t stepped into yet.