The Brand
Sliike is not just an app; it's your beauty genie. Connecting beauty businesses with eager customers seamlessly, making sure everyone gets exactly what they want.
The Brief
With a bag full of features, Sliike needed a campaign that hit home, especially with BIPOCs. They wanted a message that spoke the language of choices, resonating with the community. Our job was simple - keep it relatable to the customers who were looking for easy options to find and book beauty appointments.
Sliike is a digital beauty marketplace & scheduling app giving Canadians back the power of choice.
.jpg)
FOUNDATION
Countless calls, delving deep into surveys - we tapped into the BIPOC community's pulse. The verdict? Confidence in being able to choose. Beauty is deeply rooted in many cultures, and the struggle to find options was real. Now, we had to find a message that would vibe not just in English but also in the language of love, French.
CONCEPT
LAUNCH
Out of three contenders, this one hit the bullseye. The founder felt it deep in her bones - a story of moving to Canada and settling for one hairstyle compared to the myriad back home. For BIPOCs, beauty isn't just makeup; it's a cultural expression, a confidence boost. So, we summed it up: "Beauty is Confidence; Choices Power Beauty."
The campaign struck a chord. BIPOCs felt seen, heard, and understood. Sliike became the go-to for beauty options, and our message transcended languages and platforms. From choosing hairstyles to expressing cultural identity, Sliike wasn't just a beauty app; it was a confidence booster, giving power to choices, one booking at a time.
MORE PROJECTS
%20(1)_gif.gif)
%20(1)_gif.gif)
_gif.gif)
%20(1)_gif.gif)